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What the follow-up numbers say once you attach their scope
Five different things are all called a follow-up
The 1942 survey behind "80% of sales need five follow-ups"
Follow-up statistics that do not survive an audit
What modern platform data measures by attempt number
Why these results cannot be averaged into one persistence benchmark
How to build your own reach-by-attempt curve
How to quote each statistic safely
Methodology and revision history
Frequently Asked Questions
